Hi, this site is an introduction to my publications and training in small business marketing and lead generation strategies. There are a lot of misconceptions about marketing on the Internet. Sure, there are a lot of success stories but there are also a lot of frustrations and false starts as well.
I've found that one of the most powerful reasons for small business owners to adopt an online strategy is the realization that the Internet is not going away. As a matter of fact, as more individuals get online through tablets, cell phones and computers, they find it super easy to research local businesses with their devices.
A recent survey shows that most young people (18-32) get their information online. They shop online but they also look for local venues. My mother (in her 80s) shop online and look for local merchants from her computer to solve her problems. So, if a business refuses to go where their potential customers are hanging out, they won't be in business for long.
The biggest hurdle a lot of small businesses find when tackling online lead generation is figuring out what works, how to do it and how to avoid wasting a lot of money experimenting with different strategies. Marketing is not easy if there isn't a functioning system in place.
Our main skill is in demonstrating to everyday business owners the best ways to systematically execute website content planning, how to write a blog, produce video content that people want to watch, how to publish on Amazon and gain success with Amazon Kindle books.
Naturally, if you are new to this kind of marketing and lead generation you might be nervous. There will be doubts about dropping what you’re currently doing in favor of something new for something different. If things don’t work out in the first month or so, you might be tempted to drop the whole thing and go back to the frustration of the old and familiar ways of doing things.
This kind of change is very much like starting a new diet or planting corn for the first time. You might stumble, or get it wrong but be assured, perseverance and attention to detail leads to success. A year from now, when your system has been instituted and most of the bugs have been worked out, your company will have as many leads as it needs to reach its income goals. You will have a community supporting your interests and advocating on your behalf. This will only happen if you make the necessary changes to develop your specialized lead generation system.
1. Establish your business as a necessity not a commodity
2. Get an army willing and happy to send you qualified buyers
3. Build your credibility and authority in the local market
4. Find the prospects who want your service NOW
5. Focus on QUALIFIED BUYERS not tire kickers
6. Identify systems and strategies that can double ROI
7. Control future business with a solid lead generation machine
The most important thing to consider when looking for new business is that there must be more prospects out there for your product or service than you can handle. Once you've identified that there is a solid market for your business, you shouldn't have to worry about getting work.
The only thing you will need to do is install and maintain your lead generation system. Create online content for local business marketing.
This is true even if you are a solo entrepreneur who likes to micromanage everything. The boss’ job is to run the company and watch it grow to its full potential. If you love what you do and you're really good at it, then by all means do it. When it comes to marketing and lead generation or even sales for that matter, there is no reason in the world to make that your second job.
Many business gurus will tell you that marketing is the lifeblood of any business. No matter how good the product or service may be, if no one knows about it, the business will soon fold. If you're looking to generate above-average revenue for your business model, you’re going to need a sales and marketing system to reach your goals.
Content Marketing involves a great deal planning and research when you start but as things move along, it is amazing how the system can work for you.
The ideal leads generation system should be able to do the following:
The ideal leads generation system encompasses your marketing and sales process. The problem is most small businesses don’t have a marketing department to execute such a program. The vast majority of business owners don’t believe they can afford one; unfortunately they can’t afford to do business without one.
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